![]() We expect to have lots of folks join us while we drink really good wine and have a good time.” And we all have a great time when we’re together. “It’s going to be a joyful experience,” Robin says. Guests are welcome to bring along a bottle of some of the wines that will be sipped on, including the California Sparkling Brut, the California Riesling 2020, California Merlot 2018 and more. It’s a virtual wine tasting free to the public. 15th, they have an event with sommelier and The Hue Society founder Tahiirah Habibi. In honor of Black Girl Magic Day, which is Feb. They’ve also branched out to do more than just selling amazing wines, creating events, clubs and opportunities to highlight Black culture, changemakers, and to center wine in all of it. ![]() Since that launch, the McBride sisters have brought many more flavors and blends to their ever-growing base of supporters. “I think maybe the one thing we weren’t quite prepared for was the immediate volume in demand, but we were very happy and honored with how many people did love them and wanted more.”īook Club selections – Black Girl Magic WinesĪnd more is what fans of the brand have received over the years and continue to receive. “I think when we did launch at ESSENCE Festival with the one wine, with the Riesling, we knew that people were going to love the wine and it would be well received,” Robin adds. “So we knew that there was a massive opportunity to be able to serve her.” “The wine industry has never served Black women wine drinkers, or respected their palette,” Andréa says. Recalling that time, they say that they were blown away by the response, but not shocked. The reaction Black women had to seeing the name of the brand on the standout labels and to tasting the wines was overwhelmingly positive. They brought it to New Orleans for ESSENCE Fest 2018, showcasing it at the event’s opening party. The end result was the Black Girl Magic Wine label. “And when Robin and I were talking about how we wanted to show up at ESSENCE, we were thinking, What could we do to commemorate what is really turning into an amazing year for our community, and in particular Black woman?“ “There were a ton of amazing milestones and accomplishments happening across all different sectors from entertainment, music, business, politics, academia, all over the board,” Andréa tells ESSENCE. They also wanted to do it on the biggest stage for Black women - ESSENCE Festival. In addition to wanting to honor the women in their family, they also wanted to tribute Black women, from Mayor LaToya Cantrell in New Orleans to countless other queens in different areas, who were making their mark that year and always in all ways. When the McBride sisters, Robin and Andréa, first came up with the idea for Black Girl Magic Wines in 2018, it was at a time when actual Black girl magic was in full effect.
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